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      Question

      Compared to traditional market research, using social

      media research is:
      A less expensive Correct Answer Incorrect Answer
      B more expensive Correct Answer Incorrect Answer
      C they both cost the same Correct Answer Incorrect Answer
      D you cannot compare the costs between the two, they are too different Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      Social media allows the marketer to do more for less. Learning about consumers through traditional marketing research is expensive. With social media, it is possible to derive deep, meaningful, real-time insights across numerous consumer segments and topics far more cost-effectively than ever before.

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