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Question

While both traditional media and social media can reach either a large audience or a niche audience, social media are different from traditional media because

A production of traditional media requires specialized skills and a team of people. Correct Answer Incorrect Answer
B traditional media include Facebook and Twitter. Correct Answer Incorrect Answer
C social media only reaches niche audiences. Correct Answer Incorrect Answer
D social media is relatively expensive to produce. Correct Answer Incorrect Answer
E None of these Correct Answer Incorrect Answer

Solution

Alternative "a" is the correct answer because production of traditional media requires special training and a production team. Alternative "b" is incorrect because Facebook and Twitter are both examples of social media. Alternative "c" is incorrect because social media reach both large and niche audiences. Alternative "d" is incorrect because traditional media are often expensive to produce and social media are inexpensive or free to produce.

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