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    Question

    The Andaman Board of Tourism ran a series of ads showing

    traditional families enjoying various attractions in the islands. Since the apparent target of these is traditional families, it appears the Board of Tourism has segmented the market using _____ variables.
    A regional Correct Answer Incorrect Answer
    B demographic Correct Answer Incorrect Answer
    C socioeconomic Correct Answer Incorrect Answer
    D geographic Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Family life cycle is a demographic variable.

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