Practice Basics of Marketing Management Questions and Answers

• Changes in the marketing environment are a source of _______ and _______ to be managed.
• The importance of e-commerce in global markets is increasing significantly. One of the major reasons is because, online e-commerce offers:
• During the maturity stage of the product life cycle, profit declines because:
• Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
• When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
• Specialty discount outlets focus on one type of product, such as electronics, or books, at very competitive prices. These outlets are referred to in the tr...
• The process of segmenting a market and selecting specific segments as targets is the link between various buyers' needs and:
• _____________ marketing concept focuses on large scale promotions to sell a product.
• "Why do you attend tuitions?" is an example of which type of question?
• JIO entered Indian market place with "Unlimited Calling, Text, internet" for free for first three months. This pricing strategy is referred to as:
• Which of the following statements accurately describes the global perspective on world trade?
• A product in the introduction stage of the product life cycle should have which of the following marketing objectives?
• Consumers undertake ___________ buying behaviour when they are highly involved in a purchase and perceive significant differences among brands.
• The process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an or...
• A women's clothing store having only one outlet likely falls under what form of ownership?
• Value-pricing is:
• A CRM is only effective if it includes:
• Rahul's mom was having a conversation phone and saying "I'd like to order 2 extra cheese stuffed Multigrain bread with olives. Can I pay on delivery?" The ...
• An experiment involves the manipulation of a(n) _________ variable.
• The type of need which a person is shy to admit is known as ___________.
• A women's clothing store having only one outlet likely falls under what form of ownership?
• A survey of military health care providers on what types of supplies and how much should be stockpiled in the event of a bioweapons' terrorist attack could...
• When Joe stops at the supermarket to purchase a pack of biscuits and other groceries and is the ultimate consumer in a pipeline from the producer through i...
• Which of the following statements regarding the strategic business unit level is most accurate?
• IKEA, Walmart, Big Bazaar, and Easy Day are all examples of a(n) ________.
• You recently searched a brand's website to find information about purchasing a new netbook. This is an example of:
• The Make-your-pot Workshop in Crossroad Mall sells custom made pots designed to be given as gifts for almost every occasion imaginable. For the make-your-p...
• A company that experiences truncated future growth when launching a new product, may have failed to initially engage in:
• Quick response and efficient consumer response delivery systems are most closely related to:
• A type of retail outlet that focuses on one type of product at very competitive prices and often dominates the market is called a:
• When marketers decide to use surveys to ask questions, they make each of the following assumptions EXCEPT:
• Intermediaries make the selling of goods more efficient by:
• All of the following are correct statements about print newspapers and digital newspapers except:
• HSBC Bank (formerly the Hong Kong Bank of Canada) selected its advertising agency because that agency was "always sensitive to the possibility that somethi...
• By using social media to focus on unmet customer needs, it enables marketers to focus on:
• A local coffee shop conducts a survey of area residents who enter each one of the coffee shops in the area and learns that 85% desire an organic, fair-trad...
• NIKEiD.com is an example of a service that allows for:
• Fresh-cut flowers that used to only be available from florists can now be purchased at neighbourhood supermarkets. This is an example of:
• The goal of a SWOT analysis is to:
• Travelers are often in need of small convenience products and food items such as soft drinks. Airports, train and bus stations, and commuter stops do not h...