New FLASH SALE Dhamaka - Flat 60% Off on All Courses

Practice Basics of Marketing Management Questions and Answers

To be identified as a market segment, its members must:
After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is refe...
The Doodh Department, an association representing dairy producers in the country, wanted to discover why milk consumption was declining in India. The marke...
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
Sheela continuously showed up late to office, when finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time withou...
On your way into school today, you stopped by Urban Buy and pack of lays to pick up a pack of lays for an energy pickup. Urban Buy is an exa...
The type of need which puts a boundary to specified needs is known as ___________.
A dealer is another more imprecise term for each of the following EXCEPT:
The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
Market segmentation involves linking ______ to an organization's ________.
Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
One of the fastest growing trends in retail locations is:
The owners of Indian Authentic Foods interviewed hundreds of Indians in order to identify recipes using the food products the company produces and markets....
Amit works for YesyB where he is trying understand whether the bank should be open on all Saturdays, in order to compete with IndB. Which department is Ami...
Which of the following is a special kind of price?
The type of demand forecasting, which is based on data from customer surveys is known as _________.
PixaBay allows consumers to download pictures for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:
A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed...
A milkman attempts to understand if by displaying a large sign board labelled "buy two get one free" scheme on one litre milk will result in an increase ...
Promotional expenditures at the introduction stage of the product life cycle are spent on:
When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you u...
Intermediaries make the selling of goods more efficient by:
With a wish to eat ravioli for dinner, I log in to Zomato to read the customer reviews and ratings for the restaurants offering best ravioli. As per buyer ...
limeco sells a bottled water product to those that are health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and &lsqu...
From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:
A new start-up recently finished prototyping their invisiblity gown, and they are now available at select retailers across the country. What stage of the p...
Each of the following is an example of a corporate chain EXCEPT:
Compared to traditional market research, using social media research is:
A store offering longer operational hours, drive-through windows, delivery services, and electronic shopping is addressing ________ issue of its customers.
When a businessman issues many ads in different langages and distributes in different areas he is recognizing the importance of:
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers, Memory foam pillows for back sleepers to avoid neck pain, and fa...
More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
Direct selling involves ______ active customer involvement and _______ active retailer involvement.
John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
The likely final outcome of poor segmentation is?
A company engaged in environmental scanning is:
Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
When demand is more than the supply, it is known as _______ demand.

More Topics

Advance Marketing Techniques Questions

Today's Class

There is no live class for today.