Practice Basics of Marketing Management Questions and Answers

• To be identified as a market segment, its members must:
• After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is refe...
• The Doodh Department, an association representing dairy producers in the country, wanted to discover why milk consumption was declining in India. The marke...
• The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
• Sheela continuously showed up late to office, when finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time withou...
• On your way into school today, you stopped by Urban Buy and pack of lays to pick up a pack of lays for an energy pickup. Urban Buy is an exa...
• The type of need which puts a boundary to specified needs is known as ___________.
• A dealer is another more imprecise term for each of the following EXCEPT:
• The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
• Market segmentation involves linking ______ to an organization's ________.
• Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
• One of the fastest growing trends in retail locations is:
• The owners of Indian Authentic Foods interviewed hundreds of Indians in order to identify recipes using the food products the company produces and markets....
• Amit works for YesyB where he is trying understand whether the bank should be open on all Saturdays, in order to compete with IndB. Which department is Ami...
• Which of the following is a special kind of price?
• The type of demand forecasting, which is based on data from customer surveys is known as _________.
• PixaBay allows consumers to download pictures for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:
• A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed...
• A milkman attempts to understand if by displaying a large sign board labelled "buy two get one free"  scheme on one litre milk will result in an increase ...
• Promotional expenditures at the introduction stage of the product life cycle are spent on:
• When considering buying the latest smartphone, you talk to various friends, research extensively online, and demo several products in store. What are you u...
• Intermediaries make the selling of goods more efficient by:
• With a wish to eat ravioli for dinner, I log in to Zomato to read the customer reviews and ratings for the restaurants offering best ravioli. As per buyer ...
• limeco sells a bottled water product to those that are health conscious. They also sell apple lemon punch to those that need a ‘sugar rush' and &lsqu...
• From a marketing viewpoint, price is _____ exchanged for the ownership or use of a good or service.
• When compared to a multiple-products-multiple-market segments strategy, a one-product- and-multiple-market-segment strategy:
• A new start-up recently finished prototyping their invisiblity gown, and they are now available at select retailers across the country. What stage of the p...
• Each of the following is an example of a corporate chain EXCEPT:
• Compared to traditional market research, using social media research is:
• A store offering longer operational hours, drive-through windows, delivery services, and electronic shopping is addressing ________ issue of its customers.
• When a businessman issues many ads in different langages and distributes in different areas he is recognizing the importance of:
• A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
• When mypillowfactory, a fiber pillow manufacturer offers firm pillows for side sleepers,  Memory foam pillows for back sleepers to avoid neck pain, and fa...
• More and more firms are monitoring social media sites to understand what is being said about their brands as a way to gauge what?
• Direct selling involves ______ active customer involvement and _______ active retailer involvement.
• John, the Chief Marketing Officer for Kissan, considers the controllable factors - product, price, promotion, and place - as the company's:
• The likely final outcome of poor segmentation is?
• A company engaged in environmental scanning is:
• Which survey type is usually biased because those likely to respond have had especially positive or negative experiences with a given product, service, or ...
• When demand is more than the supply, it is known as _______ demand.