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      Question

      The likely final outcome of poor segmentation

      is?
      A poor targeting and poor positioning Correct Answer Incorrect Answer
      B lowered sales Correct Answer Incorrect Answer
      C poor differentiation and poor production Correct Answer Incorrect Answer
      D poor targeting and poor production Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The likely final outcome of poor segmentation will be a decrease in sales or lowered sales forecasts

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