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    Question

    Amit works for YesyB where he is trying understand

    whether the bank should be open on all Saturdays, in order to compete with IndB. Which department is Amit likely a part of?
    A advertising Correct Answer Incorrect Answer
    B sales Correct Answer Incorrect Answer
    C publicity Correct Answer Incorrect Answer
    D marketing research Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Marketing research is the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions to improve an organization's marketing activities.

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