New FLASH SALE Dhamaka - Flat 60% Off on All Courses

Practice Basics of Marketing Management Questions and Answers

Which type of personal selling presentation is the most consistent with the marketing concept?
Which segmentation factor will members of a local hunting, fishing, and trapping association be characterized as?
Excuses for not making a purchase commitment or decision are called:
Each of the following is a technique for handling objections EXCEPT:
Large stores (over 200,000 square feet) which offer a mix of 40 percent food products and 60% general merchandise are referred to as:
Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
Prices in vending machines tend to be higher because:
Direct mail and catalogue retailing are examples of:
One dimension of the retail positioning matrix is value added, and the other is:
The total amount of money made in one year by a person, household, or family unit is known as:
Components of a consumer's income include:
The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are ________ customers.
A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
Marketing generally plays a small role in which competitive situation?
Excuses for not making a purchase commitment or decision are called:
Each of the following is a technique for handling objections EXCEPT:
Within the buying centre, influencers are people who:
Which of the following is not considered a type of organizational buying class?
When a person is deprived of basic necessities, such as food, clothing, and shelter, he has unsatisfied __________.
To be identified as a market segment, its members must:
After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is refe...
The Doodh Department, an association representing dairy producers in the country, wanted to discover why milk consumption was declining in India. The marke...
The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
Sheela continuously showed up late to office, when finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time withou...
On your way into school today, you stopped by Urban Buy and pack of lays to pick up a pack of lays for an energy pickup. Urban Buy is an exa...
The type of need which puts a boundary to specified needs is known as ___________.
A dealer is another more imprecise term for each of the following EXCEPT:
The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
Market segmentation involves linking ______ to an organization's ________.
Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
One of the fastest growing trends in retail locations is:
The owners of Indian Authentic Foods interviewed hundreds of Indians in order to identify recipes using the food products the company produces and markets....
Amit works for YesyB where he is trying understand whether the bank should be open on all Saturdays, in order to compete with IndB. Which department is Ami...
Which of the following is a special kind of price?
The type of demand forecasting, which is based on data from customer surveys is known as _________.
PixaBay allows consumers to download pictures for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:
A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed...
A milkman attempts to understand if by displaying a large sign board labelled "buy two get one free" scheme on one litre milk will result in an increase ...
Promotional expenditures at the introduction stage of the product life cycle are spent on:

More Topics

Advance Marketing Techniques Questions

Today's Class

There is no live class for today.