Practice Basics of Marketing Management Questions and Answers

• Which type of personal selling presentation is the most consistent with the marketing concept?
• Which segmentation factor will members of a local hunting, fishing, and trapping association be characterized as?
• Excuses for not making a purchase commitment or decision are called:
• Each of the following is a technique for handling objections EXCEPT:
• Large stores (over 200,000 square feet) which offer a mix of 40 percent food products and 60% general merchandise are referred to as:
• Retailing that occurs outside a retail outlet, such as through direct marketing, direct selling, and automatic vending is classified as:
• Prices in vending machines tend to be higher because:
• Direct mail and catalogue retailing are examples of:
• One dimension of the retail positioning matrix is value added, and the other is:
• The total amount of money made in one year by a person, household, or family unit is known as:
• Components of a consumer's income include:
• The money a consumer has left after paying taxes to use for food, clothing, and shelter is known as:
• Business experts agree that new technologies, particularly social networking sites, are enabling marketers and, more importantly, are ________ customers.
• A broad concept that includes all electronic-based company activities, both within and outside the company is known as a
• Marketing generally plays a small role in which competitive situation?
• Excuses for not making a purchase commitment or decision are called:
• Each of the following is a technique for handling objections EXCEPT:
• Within the buying centre, influencers are people who:
• Which of the following is not considered a type of organizational buying class?
• When a person is deprived of basic necessities, such as food, clothing, and shelter, he has unsatisfied __________.
• To be identified as a market segment, its members must:
• After buying your new smartphone, you proceed through several stages that may include the feeling of post-purchase anxiety. This end-to-end process is refe...
• The Doodh Department, an association representing dairy producers in the country, wanted to discover why milk consumption was declining in India. The marke...
• The stage of the buyer decision process in which the consumer uses information to evaluate alternative brands in the choice set is known as _______
• Sheela continuously showed up late to office, when finally her boss asked what the issue was. Sheela said, "It's really hard for me to reach on time withou...
• On your way into school today, you stopped by Urban Buy and pack of lays to pick up a pack of lays for an energy pickup. Urban Buy is an exa...
• The type of need which puts a boundary to specified needs is known as ___________.
• A dealer is another more imprecise term for each of the following EXCEPT:
• The view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being is known as
• Market segmentation involves linking ______ to an organization's ________.
• Four basic competitive positioning strategies for companies suggested by Michael Porter do not include:
• One of the fastest growing trends in retail locations is:
• The owners of Indian Authentic Foods interviewed hundreds of Indians in order to identify recipes using the food products the company produces and markets....
• Amit works for YesyB where he is trying understand whether the bank should be open on all Saturdays, in order to compete with IndB. Which department is Ami...
• Which of the following is a special kind of price?
• The type of demand forecasting, which is based on data from customer surveys is known as _________.
• PixaBay allows consumers to download pictures for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:
• A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed...
• A milkman attempts to understand if by displaying a large sign board labelled "buy two get one free"  scheme on one litre milk will result in an increase ...
• Promotional expenditures at the introduction stage of the product life cycle are spent on: