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Question

Within the buying centre, influencers are people who:

A have the formal authority and responsibility to select the supplier and negotiate the terms of the contract. Correct Answer Incorrect Answer
B control the flow of information in the buying centre. Correct Answer Incorrect Answer
C have the formal or informal power to select or approve the supplier that receives the contract. Correct Answer Incorrect Answer
D affect the buying decision usually by helping define the specifications for what is bought. Correct Answer Incorrect Answer

Solution

Influencers affect the buying decision, usually by helping define the specifications for what is bought.

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