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    Question

    One dimension of the retail positioning matrix is value

    added, and the other is:
    A depth of product line. Correct Answer Incorrect Answer
    B relative market share. Correct Answer Incorrect Answer
    C breadth of product line. Correct Answer Incorrect Answer
    D revenue generated. Correct Answer Incorrect Answer

    Solution

    The second dimension is breadth of the product line, the range of products sold through each outlet.

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