ЁЯУв Too many exams? DonтАЩt know which one suits you best? Book Your Free Expert ЁЯСЙ call Now!


    Question

    One dimension of the retail positioning matrix is value

    added, and the other is:
    A depth of product line. Correct Answer Incorrect Answer
    B relative market share. Correct Answer Incorrect Answer
    C breadth of product line. Correct Answer Incorrect Answer
    D revenue generated. Correct Answer Incorrect Answer

    Solution

    The second dimension is breadth of the product line, the range of products sold through each outlet.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question