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      Question

      One dimension of the retail positioning matrix is value

      added, and the other is:
      A depth of product line. Correct Answer Incorrect Answer
      B relative market share. Correct Answer Incorrect Answer
      C breadth of product line. Correct Answer Incorrect Answer
      D revenue generated. Correct Answer Incorrect Answer

      Solution

      The second dimension is breadth of the product line, the range of products sold through each outlet.

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