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    Question

    If customers increasingly compare banks using online

    reviews before opening accounts, which influence factor is strongest?
    A Cultural Correct Answer Incorrect Answer
    B Social Correct Answer Incorrect Answer
    C Psychological Correct Answer Incorrect Answer
    D Economic Correct Answer Incorrect Answer
    E Legal Correct Answer Incorrect Answer

    Solution

    Reviews represent social influence and peer opinions. Why others are incorrect: Cultural relates to traditions; Psychological relates to perception; Economic to income; Legal to regulations. Banking Example: Choosing bank with higher Google ratings.

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