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      Question

      Which digital marketing metric directly measures

      percentage of users who completed loan application after clicking advertisement?
      A CTR Correct Answer Incorrect Answer
      B CPC Correct Answer Incorrect Answer
      C Conversion rate Correct Answer Incorrect Answer
      D Impressions Correct Answer Incorrect Answer
      E Reach Correct Answer Incorrect Answer

      Solution

      Conversion rate measures proportion of users who completed desired action (e.g., loan application).  Why Other Options Are Incorrect • A: Click percentage only. • B: Cost per click. • D: Number of times ad shown. • E: Number of users exposed.  Banking Example: Applications submitted ÷ clicks on personal loan ad.

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