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    Question

    Which digital marketing metric directly measures

    percentage of users who completed loan application after clicking advertisement?
    A CTR Correct Answer Incorrect Answer
    B CPC Correct Answer Incorrect Answer
    C Conversion rate Correct Answer Incorrect Answer
    D Impressions Correct Answer Incorrect Answer
    E Reach Correct Answer Incorrect Answer

    Solution

    Conversion rate measures proportion of users who completed desired action (e.g., loan application).  Why Other Options Are Incorrect • A: Click percentage only. • B: Cost per click. • D: Number of times ad shown. • E: Number of users exposed.  Banking Example: Applications submitted ÷ clicks on personal loan ad.

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