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Question

Mixed branding is a branding strategy:

A that involves giving each product a distinct name. Correct Answer Incorrect Answer
B that uses different brand names for the same product across multiple countries. Correct Answer Incorrect Answer
C in which a company uses one name for all of its products. Correct Answer Incorrect Answer
D in which the company may market some products under their own name and others under that of a reseller. Correct Answer Incorrect Answer

Solution

Mixed branding occurs when a firm markets products under its own name and that of a reseller because the segment attracted by the reseller is different from its own market.

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