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    Question

    Mixed branding is a branding strategy:

    A that involves giving each product a distinct name. Correct Answer Incorrect Answer
    B that uses different brand names for the same product across multiple countries. Correct Answer Incorrect Answer
    C in which a company uses one name for all of its products. Correct Answer Incorrect Answer
    D in which the company may market some products under their own name and others under that of a reseller. Correct Answer Incorrect Answer

    Solution

    Mixed branding occurs when a firm markets products under its own name and that of a reseller because the segment attracted by the reseller is different from its own market.

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