Answer-Mixed branding is a branding strategy:

Mixed branding occurs when a firm markets products under its own name and that of a reseller because the segment attracted by the reseller is different from its own market.

Question

Mixed branding is a branding strategy:

A that involves giving each product a distinct name.

B that uses different brand names for the same product across multiple countries.

C in which a company uses one name for all of its products.

D in which the company may market some products under their own name and others under that of a reseller.

Practice Next

More Basics of Marketing Management Questions

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Mixed branding is a branding strategy:

Solution