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    4. Basics of Marketing Management
    5. Which of the following is NOT a basis used to segment organizational markets?

    Question

    Which of the following is NOT a basis used to segment

    organizational markets?
    A geographic Correct Answer Incorrect Answer
    B psychographic Correct Answer Incorrect Answer
    C annual sales volume Correct Answer Incorrect Answer
    D usage rate Correct Answer Incorrect Answer

    Solution

    Psychographic is a segmentation variable for consumer markets.

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