πŸ“’ Too many exams? Don’t know which one suits you best? Book Your Free Expert πŸ‘‰ call Now!

  • google app store apple app store
  • βœ–

      Question

      Which of the following is NOT a criterion used for

      selecting a market segment?
      A size of the market Correct Answer Incorrect Answer
      B similarities of needs of potential buyers Correct Answer Incorrect Answer
      C competitive position Correct Answer Incorrect Answer
      D cost of reaching the segment Correct Answer Incorrect Answer

      Solution

      Similarities of needs of buyers within a segment is a criterion for segmenting a market, not for selecting one.

      Practice Next
      ask-question