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    Question

    Which of the following is NOT a criterion used for

    selecting a market segment?
    A size of the market Correct Answer Incorrect Answer
    B similarities of needs of potential buyers Correct Answer Incorrect Answer
    C competitive position Correct Answer Incorrect Answer
    D cost of reaching the segment Correct Answer Incorrect Answer

    Solution

    Similarities of needs of buyers within a segment is a criterion for segmenting a market, not for selecting one.

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