Question

    Which of the following is not considered a type of

    organizational buying class?
    A straight rebuy Correct Answer Incorrect Answer
    B indirect rebuy Correct Answer Incorrect Answer
    C new buy Correct Answer Incorrect Answer
    D modified rebuy Correct Answer Incorrect Answer

    Solution

    Researchers who have studied organizational buying identify three types of buying situations, called buy classes. Three types of organizational buying situations are new buy, straight rebuy, and modified rebuy.

    Practice Next