Question

Which type of personal selling presentation is the most

Q: Answer-Which type of personal selling presentation is the most consistent with the marketing concept?

The need-satisfaction presentation emphasizes probing and listening by the salesperson to identify needs and interests of prospective buyers. This format, which emphasizes problem solving, is the most consistent with the marketing concept.

consistent with the marketing concept?

A stimulus-response presentation

B formula selling presentation

C need-satisfaction presentation

D straight rebuy presentation

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Which type of personal selling presentation is the most

Solution