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      Question

      Value-pricing

      is:
      A the ratio of perceived benefits to price. Correct Answer Incorrect Answer
      B the practice of simultaneously increasing product or service benefits and maintaining or decreasing price. Correct Answer Incorrect Answer
      C the practice of simultaneously increasing product and service benefits and increasing price. Correct Answer Incorrect Answer
      D the ratio of price to perceived benefits. Correct Answer Incorrect Answer
      E The practice of decreasing product or service benefits while maintaining or increasing price. Correct Answer Incorrect Answer

      Solution

      The practice of increasing product or service benefits while maintaining or decreasing price.

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