Answer-Value-pricing is:

The practice of increasing product or service benefits while maintaining or decreasing price.

Question

Value-pricing

is:

A the ratio of perceived benefits to price.

B the practice of simultaneously increasing product or service benefits and maintaining or decreasing price.

C the practice of simultaneously increasing product and service benefits and increasing price.

D the ratio of price to perceived benefits.

E The practice of decreasing product or service benefits while maintaining or increasing price.

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