When marketers decide to use surveys to ask questions,

they make each of the following assumptions EXCEPT:

A the right questions are being asked. Correct Answer Incorrect Answer

B people will answer according to how they hope the marketers want them to respond Correct Answer Incorrect Answer

C people will understand the questions being asked. Correct Answer Incorrect Answer

D people know the answers to the questions. Correct Answer Incorrect Answer

E None of these Correct Answer Incorrect Answer

Solution

When marketers decide to use surveys to ask questions, they assume that (1) the right questions are being asked, (2) people will understand the questions being asked, (3) people know the answers to the questions, (4) people will answer the questions truthfully, and (5) the researchers themselves will understand the answers provided.

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