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    Question

    What are the moral principles and values that govern

    the actions and decisions of an individual or group called?
    A ethics Correct Answer Incorrect Answer
    B social responsibilities Correct Answer Incorrect Answer
    C modes of behaviour Correct Answer Incorrect Answer
    D legal codes Correct Answer Incorrect Answer

    Solution

    The scope of ethics is broader than societal marketing concepts, and narrower than habits, modes of behaviour, or social responsibility, where the latter relates to society as a whole and not to the decisions made by individual firms or people.    

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