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      Question

      Observing people and asking them questions are two ways

      to obtain:
      A primary data. Correct Answer Incorrect Answer
      B internal secondary data. Correct Answer Incorrect Answer
      C external secondary data. Correct Answer Incorrect Answer
      D experimental independent variables. Correct Answer Incorrect Answer

      Solution

      There are really only two ways to collect primary data for a marketing study: (1) by observing people; and (2) by asking them questions.  

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