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    Question

    Information provided by one firm on household

    demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:
    A multi-source data. Correct Answer Incorrect Answer
    B marketing research data. Correct Answer Incorrect Answer
    C single source data. Correct Answer Incorrect Answer
    D online data. Correct Answer Incorrect Answer

    Solution

    Single source data is integrated information from multiple sources that allows marketers to examine customers' household demographics and lifestyles, product purchases, media habits, and responses to sales promotions, such as coupons and free samples.

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