Question
Information provided by one firm on household
demographics and lifestyle, purchases, TV viewing behaviour, and responses to promotions is called:Solution
Single source data is integrated information from multiple sources that allows marketers to examine customers' household demographics and lifestyles, product purchases, media habits, and responses to sales promotions, such as coupons and free samples.
More Basics of Marketing Management Questions
Find the word with the appropriate similar meaning of the word in Italic from the options given:
The robust structure withstood the storm.
...Vulnerable
...Etymology
- In the following sentence, choose the word opposite in meaning to the bold word to fill in the blank.
Although the professor's explanation was verb... A large building where aircraft are stored.
Select the correctly spelt word.
This __________ is useless. You better throw it.
Walk or behave in a proud or boastful way
Choose the word opposite in meaning to the given word:
Benevolent
Choose the word opposite in meaning to the given word.
Frail
