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    Question

    The bundling of one company's multiple brands into a

    single marketing effort aimed at a common consumer group is called:
    A uniform branding. Correct Answer Incorrect Answer
    B EU-branding. Correct Answer Incorrect Answer
    C multibranding Correct Answer Incorrect Answer
    D cohort brand management. Correct Answer Incorrect Answer

    Solution

    The bundling of one company's multiple brands into a single marketing effort aimed at a common consumer group is called cohort brand management.  

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