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      Question

      Because marketers cannot control all the conditions in

      the field, they sometimes conduct a different kind of experiment known as a:
      A hypothetical experiment Correct Answer Incorrect Answer
      B laboratory experiment Correct Answer Incorrect Answer
      C non-scientific experiment Correct Answer Incorrect Answer
      D casual experiment Correct Answer Incorrect Answer

      Solution

      Because marketers cannot control all the conditions in the field, they sometimes turn to a laboratory setting. Laboratories are not the real world but do offer highly controlled environments. Unlike in the field, the marketer has control over all the factors that may impact the behaviour under investigation.

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