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      Question

      To be effective, customer relationship management

      requires all of the following except:
      A the involvement of managers. Correct Answer Incorrect Answer
      B the commitment of managers. Correct Answer Incorrect Answer
      C the involvement of consumers. Correct Answer Incorrect Answer
      D application of information technology. Correct Answer Incorrect Answer

      Solution

      To be effective, customer relationship management requires the involvement and commitment of managers and employees throughout the organization and the growing application of information technology.

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