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    Question

    The pairing of two brand names of two manufacturers on

    a single product is called:
    A multibrand producing. Correct Answer Incorrect Answer
    B generic branding. Correct Answer Incorrect Answer
    C co-branding. Correct Answer Incorrect Answer
    D mixed branding. Correct Answer Incorrect Answer

    Solution

    Co-branding is the pairing of two brand names of two manufacturers on a single product.

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