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Question

Customer relationship management (CRM) is most closely related to the _____ era in the evolution of marketing.

A production

B customer experience management

C sales

D societal marketing

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More Basics of Marketing Management Questions

Which of the following statements about the purchase stage of the consumer purchase decision process is NOT true?
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Shoplifting is an example of when consumers do not adhere to:
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Which of the following best illustrates the concept of derived demand?
Excuses for not making a purchase commitment or decision are called:

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