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    Question

    Which aspect of a firm, assuming classic economic

    theory, are shareholders most concerned about?
    A profit Correct Answer Incorrect Answer
    B sales revenue Correct Answer Incorrect Answer
    C market share Correct Answer Incorrect Answer
    D quality Correct Answer Incorrect Answer

    Solution

    The pattern of goals provides strategic direction because organizations often get what they measure: profit, sales revenue, market share, unit sales, quality, customer satisfaction, employee welfare, and social responsibility.

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