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      Question

      Which aspect of a firm, assuming classic economic

      theory, are shareholders most concerned about?
      A profit Correct Answer Incorrect Answer
      B sales revenue Correct Answer Incorrect Answer
      C market share Correct Answer Incorrect Answer
      D quality Correct Answer Incorrect Answer

      Solution

      The pattern of goals provides strategic direction because organizations often get what they measure: profit, sales revenue, market share, unit sales, quality, customer satisfaction, employee welfare, and social responsibility.

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