Question
Which of the following statements describes a key
difference between advertising and publicity?Solution
Advertising is more expensive on a cost-per-contact basis than publicity. Advertising is a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. A non-personal, indirectly paid presentation of an organization, good, or service is termed publicity. Bad publicity often has a much greater reach than advertising. Â
Which of the following statements about the Insurance Regulatory and Development Authority of India (IRDAI) is/are correct?
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Vibha is a part of the product quality control team in an organization. It is one of the most cordial team in the organization famous for arriving at a ...
Which of the following is a characteristic of a global financial center?
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Which of the following describes credit risk?
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In the realm of corporate accounting and finance, companies often need to allocate funds for various purposes ahead of time. One such allocation involve...
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