Question

    Which of the following statements describes a key

    difference between advertising and publicity?
    A Publicity is more expensive on a cost-per-contact basis than advertising. Correct Answer Incorrect Answer
    B Publicity is usually directly paid, and advertising is usually indirectly paid. Correct Answer Incorrect Answer
    C Advertising is usually directly paid, and publicity is usually indirectly paid. Correct Answer Incorrect Answer
    D Advertising provides an immediate feedback loop, and publicity does not. Correct Answer Incorrect Answer

    Solution

    Advertising is more expensive on a cost-per-contact basis than publicity. Advertising is a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. A non-personal, indirectly paid presentation of an organization, good, or service is termed publicity. Bad publicity often has a much greater reach than advertising.  

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