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      Question

      Which of the following statements describes a key

      difference between advertising and publicity?
      A Publicity is more expensive on a cost-per-contact basis than advertising. Correct Answer Incorrect Answer
      B Publicity is usually directly paid, and advertising is usually indirectly paid. Correct Answer Incorrect Answer
      C Advertising is usually directly paid, and publicity is usually indirectly paid. Correct Answer Incorrect Answer
      D Advertising provides an immediate feedback loop, and publicity does not. Correct Answer Incorrect Answer

      Solution

      Advertising is more expensive on a cost-per-contact basis than publicity. Advertising is a paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor. A non-personal, indirectly paid presentation of an organization, good, or service is termed publicity. Bad publicity often has a much greater reach than advertising.  

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