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Question

Which of the following statements describes a key difference between advertising and publicity?

A Publicity is more expensive on a cost-per-contact basis than advertising.

B Publicity is usually directly paid, and advertising is usually indirectly paid.

C Advertising is usually directly paid, and publicity is usually indirectly paid.

D Advertising provides an immediate feedback loop, and publicity does not.

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Relevant for Exams:

IBPS SO Marketing

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