Question

The goal of a SWOT analysis is to:

A identify those critical factors that can have a major effect on the firm. Correct Answer Incorrect Answer
B keep top management placated. Correct Answer Incorrect Answer
C discover areas for diversified investment outside the firm's marketing areas. Correct Answer Incorrect Answer
D develop new products for new market segments. Correct Answer Incorrect Answer

Solution

SWOT analysis refers to a simple, effective technique to appraise problems and opportunities  as a first step toward developing marketing objectives and goals.

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