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      Question

      Simulated test markets are the same as:

      A market test sites where organizations sell a new product via normal distribution channels and then monitor the results. Correct Answer Incorrect Answer
      B forced distribution markets. Correct Answer Incorrect Answer
      C laboratory test markets. Correct Answer Incorrect Answer
      D those in which a product is offered for sale on a limited basis. Correct Answer Incorrect Answer

      Solution

      To save time and money, companies often turn to simulated (or laboratory) test markets (STM), a technique that replicates a full-scale test market to a limited degree.

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