Question

    Simulated test markets are the same as:

    A market test sites where organizations sell a new product via normal distribution channels and then monitor the results. Correct Answer Incorrect Answer
    B forced distribution markets. Correct Answer Incorrect Answer
    C laboratory test markets. Correct Answer Incorrect Answer
    D those in which a product is offered for sale on a limited basis. Correct Answer Incorrect Answer

    Solution

    To save time and money, companies often turn to simulated (or laboratory) test markets (STM), a technique that replicates a full-scale test market to a limited degree.

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