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    5. Direct Marketing and _____ often consists of interactive communication.

    Question

    Direct Marketing and _____ often consists of

    interactive communication.
    A Personal Selling Correct Answer Incorrect Answer
    B advertising Correct Answer Incorrect Answer
    C a sales promotion Correct Answer Incorrect Answer
    D publicity Correct Answer Incorrect Answer

    Solution

    Personal Selling uses direct communication with consumers and can take many forms, including face-to-face selling.  

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