📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!


    Question

    If a bank increases service charges slightly but

    enhances value-added services simultaneously, it is following:
    A Penetration pricing Correct Answer Incorrect Answer
    B Value-based pricing Correct Answer Incorrect Answer
    C Cost-plus pricing Correct Answer Incorrect Answer
    D Skimming pricing Correct Answer Incorrect Answer
    E Predatory pricing Correct Answer Incorrect Answer

    Solution

    Value-based pricing sets price based on perceived customer value rather than cost. Why others are incorrect: Penetration uses low prices; Cost-plus uses cost calculation; Skimming sets high price initially; Predatory aims to eliminate competitors. Banking Example: Premium account with concierge services.

    Practice Next
    ask-question