Consumer-oriented sales promotions are:

A promotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products. Correct Answer Incorrect Answer
B methods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements. Correct Answer Incorrect Answer
C advertisements that show actual consumers using the product. Correct Answer Incorrect Answer
D sales tools used to support advertising and personal selling efforts. Correct Answer Incorrect Answer


Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts directed to ultimate consumers; examples include coupons, sweepstakes, and samples.