Apromotions where charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products.Correct AnswerIncorrect Answer
Bmethods used to get a non-personal, indirectly paid presentation of a company or its products. Examples are news releases, news conferences, and public service announcements.Correct AnswerIncorrect Answer
Cadvertisements that show actual consumers using the product.Correct AnswerIncorrect Answer
Dsales tools used to support advertising and personal selling efforts.Correct AnswerIncorrect Answer
Consumer-oriented sales promotions are sales tools used to support a company's advertising and personal selling efforts directed to ultimate consumers; examples include coupons, sweepstakes, and samples.