📢 Too many exams? Don’t know which one suits you best? Book Your Free Expert 👉 call Now!

    Question

    Cause marketing programs incorporate all three concepts

    of social responsibility by addressing public concerns, satisfying customer needs, and:
    A protecting the environment. Correct Answer Incorrect Answer
    B enhancing corporate sales and profits. Correct Answer Incorrect Answer
    C following the guidelines of industry-specific codes of ethics. Correct Answer Incorrect Answer
    D fulfilling company objectives. Correct Answer Incorrect Answer

    Solution

    There is a difference between outright donations and cause marketing in that cause marketing is directly tied to customer revenues generated by the promotion of a product. The cause marketing promotion should increase product usage or consumption through association with a particular cause.

    Practice Next
    More Basics of Marketing Management Questions
    ask-question