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Padhey Bharat Abhiyan: A 100 Day Reading Campaign

Padhe Bharat Abhiyan

Padhe Bharat Reading Campaign

Padhe Bharat Abhiyan

Padhe Bharat Abhiyan 2022

The Ministry of Education launched a ‘100 day reading campaign’ called Padhe Bharat on January 01, 2022. The new year was ringed in by the Education Ministry with this innovative and thoughtful gift for young children and potentially responsible citizens of the country. The Abhiyan has been launched with the intention of developing the habit of reading as well as the learning levels among children from a very young age. 

The Padhe Bharat Abhiyan was launched by the Union Education Minister Shri Dharmendra Pradhan on January 01. The campaign has been launched in line with the National Education Policy (2020) which also promotes the culture of ‘joyful’ reading among children by making sure that age-appropriate books are made available to the children for reading in their local/regional/tribal language. 

Padhe Bharat Campaign: Key Points

Note:  Balvatika refers to the newly added ‘Pre-primary’ section in government schools.

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Objectives of the Padhe Bharat Campaign

The Union Education Minister Shri Dharmendra Pradhan announced this campaign with the view of developing children’s learning levels by inculcating the habit of reading in them. He also emphasized the importance of reading which can take young minds a long way in their future with constant and lifelong learning.  He also stressed the fact that the reading habit if inculcated at a young age can help in the children’s brain development and also can provide a favourable learning environment to them. A few major aims & objectives of this campaign are as follows:

Padhe Bharat Badhe Bharat

The Padhe Bharat Campaign should not be confused with another similarly titled initiative by the Ministry of Human Resource Development (MHRD) ‘Padhe Bharat Badhe Bharat’. This scheme was launched in 2018 on similar lines of the present campaign (Padhe Bharat) focusing on promoting the reading culture among children. 

Padhe Bharat Badhe Bharat was launched under ‘Samagra Shiksha’. Under this initiative, an initial annual library grant was supposed to be given to primary – senior secondary levels which varied between Rs 5000 – Rs 20,000. 

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