Why Online Marketing and Business Development Course is ‘The Ultimate’ Career Path


In today’s increasingly digital world, businesses have shifted their focus towards online marketing and business development to reach their target audience effectively and drive growth. As a result, the demand for professionals with knowledge and skills in these areas has skyrocketed. Enrolling in an online marketing and business development course can be a game-changer for individuals looking to enhance their career prospects and stay relevant in the job market. In this article, we will discuss the importance of enrolling in an online marketing and business development course.

What is an online marketing and business development course?

Online marketing and business development course is  designed to equip individuals with the skills and knowledge required to promote a business online effectively. The course covers everything from brand strategy, targeting, and segmentation to digital and social media marketing, optimizing websites for search engines, using email to grow customer relationships, performance metrics, how to build your brand and more.

Through the course, participants learn how to develop marketing campaigns that align with a business’s goals, understand how to analyze data, manage brand reputation, and discover new opportunities for the growth of the business.

Why Online Marketing and BD is ‘The Ultimate Career path? 

The internet has transformed the way businesses operate and sell their products and services. Consumers are engaging with companies on social media and other digital platforms more than ever before, making it essential for businesses for effective online presence. Consequently, marketing professionals with an expertise in online marketing and business development have become an indispensable asset to any business or organization.

Business Development (BD) and online marketing is a highly sought-after career path, and for good reasons. Here are some of the key factors that make BD and marketing the ultimate career path for many individuals:

1. Revenue-Generating Role

In many companies, the BD team delivers 80% of the revenue, even though they consist of only 20% of the team. This means that hiring talented BD professionals is essentially a random event, and companies are always on the lookout for individuals who can help them generate more revenue.

With such a crucial role in driving the success of an organization, BD professionals are not only respected but also rewarded well. The higher the revenue generated, the higher is the compensation.

2. Growing Industry

Over one trillion (that’s a I followed by twelve zeros) is spent annually on business development professionals for hiring, training, and other expenses. This shows how organizations prioritize this field and highlights the opportunities available for individuals pursuing careers in this field.

According to a survey, the business development field expects 5% job growth between 2014 and 2024, which is about as fast as the average growth rate for all occupations. This will result in approximately 800,000 new BD and marketing jobs.

3. High Employment Percentage

Nearly 13% of all jobs in the US are full-time BD positions, which indicates the demand for this profession across various industries. This means there are ample opportunities for individuals to pursue careers in this field.

4. Talent-Based Profession

Business Development and marketing are a  talent-based profession, and training can only improve an individual’s performance by an average of 20%. This implies that the best training can enhance the effectiveness of someone from a 5% to a 6% level.

This talent-based approach means that individuals can differentiate themselves from others and progress in their careers through their natural abilities. They can capitalize on their strengths and build rewarding careers that do not rely solely on academic qualifications. 

Career opportunities in marketing and business development?

Enrolling in an online marketing and business development course can open up various attractive employment opportunities. The position in marketing usually offers a high salary and significant opportunities for growth and job advancement. Some potential job roles after completing the course may include:

  • Inside sales associate
  • Sales executive
  • Relationship manager
  • Business development associate..
  • Digital marketing specialist
  • Online marketing manager
  • Social media marketing expert
  • Business development manager

The course introduces students to a wide range of marketing practices and strategies that can be applied to businesses both large and small, making the opportunities endless.

How would your salary trend look in online marketing and business development courses?

As marketing and business development professionals are becoming increasingly important in the digital world, salaries in the field are also on the rise. The salary for individuals in the marketing field can range from INR 3,00,000 to INR 12,00,000 per annum depending on skill set, experience, and job roles.

Individuals with additional certification or expertise in online marketing and business development can expect higher salaries and more significant opportunities for career advancement.

Why choose ixamBee online marketing and business development course?

Now that we have discussed the importance of enrolling in an online marketing and business development course, the next question is why choose ixamBee?

  • Placement Focused Program: ixamBee offers the only placement-focused marketing and business development program in India, designed by industry experts with years of experience in the field.
  • Live Sessions: The entire program comprises 60+ hours of live sessions backed by experts, who share their knowledge and insights on the subject.
  • Build Your Own Brand Project: The program includes a unique “Build Your Own Brand Project,” which allows participants to apply the concepts they have learned and create a brand strategy from scratch.
  • One-to-One Placement Assistance: One of the unique features ixamBee provides is one-to-one placement assistance, where industry experts mentor participants throughout the placement processes to ensure they are equipped with the knowledge, preparation, and skills.
  • CII Certification on Course Completion: The program concludes with a prestigious certification from the Confederation of Indian Industry (CII), which adds credibility to a candidate’s profile and validates their knowledge and skills.
  • Internship/Job Opportunities: ixamBee holds collaboration with various leading companies to provide students with a wide range of internship and job opportunities, which provides hands-on experience in the field, and builds skills required for an upcoming career.


Enrolling in an online marketing and business development course is a crucial step towards developing a successful career in the digital marketing field. Such a course equips individuals with a diverse set of skills that will enable them to promote and grow a business’s online presence effectively.  By enrolling in the ixamBee Online Marketing and Business Development Course, one can open up many doors of opportunities and is an excellent investment for their future.

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