List of Brand Ambassadors of Government Schemes & Campaign


Hi Readers,

Government from time to time keeps on initializing various schemes and campaigns like Swatch Bharat Mission, Beti Bachao Beti Padhao Abhiyan and Make in India, etc. to aware people of certain social issues and other things that can really affect our society in a positive way and hence the nation. The best way to aware people of these is to appoint some very popular personalities as their brand ambassador. A brand ambassador is a person or opinion leader or a community influencer who represents a brand to increase brand awareness and sales. In this case, it is mostly about creating awareness among the people by bringing into the light so that more and more people get aware of it. Their way of promoting these to their network makes a huge impact on society as most of the population follow them religiously and what they say or advocate really matters to them.

Government has now learned this trick and this is the reason why most of the government campaign or schemes has popular celebrities as their brand ambassador, for example, Amitabh Bachchan is the brand ambassador for City Compost Campaign which is a part of Swachh Bharat Mission that was launched back in 2014 by the Prime minister Shri Narendra Singh Modi. Similarly for Indian Psychiatric Society government has appointed Deepika Padukone as their brand ambassador to talk and promote a healthy mind and to make people aware of Mental Health. Given below is the list of brands and their appointed brand ambassadors. Questions from this topic are often asked in banking or other competitive examinations. It is recommended to note down the list in order to revise it later in the future.

List of Brand Ambassadors of Government Schemes & Campaign with Brand Name:

Name of the Person Name of the Brand
Amitabh Bachchan City Compost Campaign
Virat Kohli Punjab National Bank
Vidya Balan Samajwadi Pension Yojna
Piruz Khambatta Make In India
Shah Rukh Khan West Bengal Brand Ambassador
John Abraham Arunachal Pradesh Tourism Ambassador
Narendra Modi Incredible India
Nawazuddin Siddiqui UP farmers’ scheme Samajwadi Kisan Beema Yojna
PV Sindhu Central Reserve Police Force (CRPF)
Sachin Tendulkar Anti- liquor and antidrug
campaign of Kerala
Sakshi Malik Beti Bachao, Beti Padao campaign” in Haryana
Amitabh Bachchan Pulse Polio
Dia Mirza Swachh Saathi
Madhuri Dixit MAA- Mother’s Absolute Affection’
Deepika Padukone Indian Psychiatric Society
Steffi Graf Kerala’s Ayurveda
Shilpa Reddy Confederation of Women Entrepreneurs (COWE)
Baba Ramdev Brand Ambassador of yoga and Ayurveda in Haryana
Master Tiwari Digital India
Amitabh Bachchan Swachh Bharat Abhiyan

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