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      Question

      Customer churn refers

      to:
      A Customer acquisition Correct Answer Incorrect Answer
      B Customer retention Correct Answer Incorrect Answer
      C Customer loss Correct Answer Incorrect Answer
      D Market share growth Correct Answer Incorrect Answer
      E Profit growth Correct Answer Incorrect Answer

      Solution

      Churn rate measures customers who stop doing business with the bank. Why Other Options Are Incorrect • A: Opposite of churn • B: Retention • D, E: Broader business metrics Banking Example: Customers closing accounts and shifting to another bank.

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