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    Question

    Customer churn refers

    to:
    A Customer acquisition Correct Answer Incorrect Answer
    B Customer retention Correct Answer Incorrect Answer
    C Customer loss Correct Answer Incorrect Answer
    D Market share growth Correct Answer Incorrect Answer
    E Profit growth Correct Answer Incorrect Answer

    Solution

    Churn rate measures customers who stop doing business with the bank. Why Other Options Are Incorrect • A: Opposite of churn • B: Retention • D, E: Broader business metrics Banking Example: Customers closing accounts and shifting to another bank.

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