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    Question

    When a bank uses lifestyle data to design travel-focused

    credit cards, it is using:
    A Demographic segmentation Correct Answer Incorrect Answer
    B Psychographic segmentation Correct Answer Incorrect Answer
    C Geographic segmentation Correct Answer Incorrect Answer
    D Undifferentiated targeting Correct Answer Incorrect Answer
    E Production strategy Correct Answer Incorrect Answer

    Solution

    Lifestyle preferences fall under psychographic variables. Why others are incorrect: Demographic relates to age/income; Geographic to location; Undifferentiated ignores segmentation; Production is operational philosophy. Banking Example: Travel rewards card for frequent flyers.

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