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      Question

      When a bank uses lifestyle data to design travel-focused

      credit cards, it is using:
      A Demographic segmentation Correct Answer Incorrect Answer
      B Psychographic segmentation Correct Answer Incorrect Answer
      C Geographic segmentation Correct Answer Incorrect Answer
      D Undifferentiated targeting Correct Answer Incorrect Answer
      E Production strategy Correct Answer Incorrect Answer

      Solution

      Lifestyle preferences fall under psychographic variables. Why others are incorrect: Demographic relates to age/income; Geographic to location; Undifferentiated ignores segmentation; Production is operational philosophy. Banking Example: Travel rewards card for frequent flyers.

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