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    Question

    Which metric measures total expected profit from a

    customer over entire relationship?
    A Conversion rate Correct Answer Incorrect Answer
    B Customer Lifetime Value (CLV) Correct Answer Incorrect Answer
    C CTR Correct Answer Incorrect Answer
    D Market share Correct Answer Incorrect Answer
    E CPA Correct Answer Incorrect Answer

    Solution

    CLV estimates total profit contribution from a customer during entire association. Why Other Options Are Incorrect • A: Campaign success. • C: Click percentage. • D: Industry position. • E: Acquisition cost. Banking Example: Savings + loan + insurance over 10 years.

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