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      Question

      Which pricing strategy is most suitable for launching an

      innovative banking app?
      A Penetration pricing Correct Answer Incorrect Answer
      B Skimming pricing Correct Answer Incorrect Answer
      C Competitive pricing Correct Answer Incorrect Answer
      D Cost-based pricing Correct Answer Incorrect Answer
      E Psychological pricing Correct Answer Incorrect Answer

      Solution

      Skimming pricing charges a high initial price to recover costs from early adopters before reducing prices later.

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