Question

    Which pricing strategy is most suitable for launching an

    innovative banking app?
    A Penetration pricing Correct Answer Incorrect Answer
    B Skimming pricing Correct Answer Incorrect Answer
    C Competitive pricing Correct Answer Incorrect Answer
    D Cost-based pricing Correct Answer Incorrect Answer
    E Psychological pricing Correct Answer Incorrect Answer

    Solution

    Skimming pricing charges a high initial price to recover costs from early adopters before reducing prices later.

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