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      Question

      A fall in NPS (Net Promoter Score) most directly signals

      decline in:
      A Acquisition Correct Answer Incorrect Answer
      B Advocacy Correct Answer Incorrect Answer
      C Conversion Correct Answer Incorrect Answer
      D Market share Correct Answer Incorrect Answer
      E Pricing Correct Answer Incorrect Answer

      Solution

      NPS measures likelihood of recommendation. Why others are incorrect: Acquisition new customers; Conversion campaign stage; Market share macro metric; Pricing independent. Banking Example: Fewer customers recommending bank.

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