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    Question

    A bank shifting focus from physical branches to digital

    channels reflects:
    A Channel diversification Correct Answer Incorrect Answer
    B Channel shift strategy Correct Answer Incorrect Answer
    C Harvesting Correct Answer Incorrect Answer
    D Product elimination Correct Answer Incorrect Answer
    E Skimming Correct Answer Incorrect Answer

    Solution

    Customers move from offline to digital modes. Why others are incorrect: Diversification adds new channels; Harvesting decline; Elimination removes product; Skimming pricing. Banking Example: Encouraging online account opening.

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