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      Question

      A bank shifting focus from physical branches to digital

      channels reflects:
      A Channel diversification Correct Answer Incorrect Answer
      B Channel shift strategy Correct Answer Incorrect Answer
      C Harvesting Correct Answer Incorrect Answer
      D Product elimination Correct Answer Incorrect Answer
      E Skimming Correct Answer Incorrect Answer

      Solution

      Customers move from offline to digital modes. Why others are incorrect: Diversification adds new channels; Harvesting decline; Elimination removes product; Skimming pricing. Banking Example: Encouraging online account opening.

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