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    Question

    If a customer chooses a bank primarily because friends

    recommend it, which factor influences the decision?
    A Cultural factor Correct Answer Incorrect Answer
    B Social factor Correct Answer Incorrect Answer
    C Psychological factor Correct Answer Incorrect Answer
    D Economic factor Correct Answer Incorrect Answer
    E Technological factor Correct Answer Incorrect Answer

    Solution

    Family, friends, and reference groups are part of social influences in consumer behavior. Why Other Options Are Incorrect тАв A: Cultural values. тАв C: Motivation/perception. тАв D: Income level. тАв E: Not classification factor. Banking Example: Referrals influencing choice of bank.

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