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    Question

    A toothbrush manufacturer sells several lines of

    toothbrushes. One line is for small children, one line is for people with gum problems, and one is for people who wear dentures. This product differentiation is the result of:
    A organizational strengths. Correct Answer Incorrect Answer
    B market programming Correct Answer Incorrect Answer
    C market segmentation Correct Answer Incorrect Answer
    D distinctive competencies Correct Answer Incorrect Answer
    E None of these Correct Answer Incorrect Answer

    Solution

    Market segmentation involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.

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