Question
A toothbrush manufacturer sells several lines of
toothbrushes. One line is for small children, one line is for people with gum problems, and one is for people who wear dentures. This product differentiation is the result of:Solution
Market segmentation involves aggregating prospective buyers into groups that have common needs and will respond similarly to a marketing action.
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Every promise and every set of promise forming the consideration for each other is______________
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