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U-WIN, the programme to digitise India’s Universal Immunisation Programme (UIP) has been launched in a pilot mode in two districts of each state and Union Territory. Carrying vaccination cards of children and pregnant women, struggling to keep a tab on the next jab and other such hassles may soon become a thing of the past.
The type of demand forecasting, where a mathematical formula is created to predict future customer demand is known as _________.
When compared with telephone and mail surveys, which of the following is NOT a characteristic of individual interview surveys?
A pull strategy occurs when:
At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospect...
Consumers are able to search for, evaluate, and order products through the Internet. This type of shopping occurs through:
When a manufacturer directs the promotional mix to channel members to gain their cooperation in ordering and stocking the product, it is using a(n) ____...
Direct mail and catalogues involve relatively ______ active customer involvement and relatively _______ active retailer involvement.
A washing Machine Company aggregates prospective customers who are all interested in a low-cost washing machine and respond positively to mail-out marke...
PixaBay allows consumers to download pictures for free or download it for a donation the consumer set themselves. This type of pricing is referred to as:
Intermediaries make the selling of goods more efficient by:
