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    Question

    Which tool converts prospects into customers?

    A Branding Correct Answer Incorrect Answer
    B Sales funnel Correct Answer Incorrect Answer
    C Market research Correct Answer Incorrect Answer
    D Advertising Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation The sales funnel represents the stages a prospect passes through:

    • Awareness
    • Interest
    • Desire
    • Action
    Its purpose is to convert prospects into customers. Why other options are NOT correct
    • Branding: Image creation
    • Market research: Information gathering
    • Advertising: Awareness stage only
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