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    Question

    Which consumer factor includes culture and subculture?

    A Personal Correct Answer Incorrect Answer
    B Psychological Correct Answer Incorrect Answer
    C Social Correct Answer Incorrect Answer
    D Cultural Correct Answer Incorrect Answer
    E None of the above Correct Answer Incorrect Answer

    Solution

    Detailed Concept Explanation Cultural factors include:

    • Culture
    • Subculture
    • Traditions
    • Social norms
    They shape values and behaviour from an early age and strongly influence consumption. Why other options are NOT correct
    • Personal: Age, income, occupation
    • Psychological: Motivation, perception
    • Social: Family, reference groups

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