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      Question

      Facebook's charging for user actions that generate more

      sales for advertisers demonstrates
      A the influence of social network users in the marketplace Correct Answer Incorrect Answer
      B the monopoly of Facebook over the marketplace Correct Answer Incorrect Answer
      C the increasing effectiveness of advertising on social networking sites Correct Answer Incorrect Answer
      D the convergence of social networking sites with each other. Correct Answer Incorrect Answer
      E None of these Correct Answer Incorrect Answer

      Solution

      The actions and decisions of users will become more and more critical in determining the success of ads. Alternative "b" is incorrect because all social networking sites will be essential for advertisers. Alternative "c" is incorrect because advances in technology allow for more specific measures of an ad's success, rather than the ads becoming inherently more effective. Alternative "d" is incorrect because Facebook's charging for user actions demonstrates the convergence of real and digital worlds.

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